Artificial Intelligence predicts how much Mbappé, Vinícius, Cristiano Ronaldo and Messi may have been paid for the LEGO ad: there are three different salaries

AI Estimates LEGO Ad Earnings for Football Superstars

Cristiano Ronaldo, Messi, Mbappé, and Vinícius reportedly fall into three different pay tiers

Artificial Intelligence has provided an अनुमान of how much Kylian Mbappé, Vinícius Júnior, Cristiano Ronaldo, and Lionel Messi may have earned for their appearance in a major campaign by LEGO ahead of the 2026 FIFA World Cup.

The campaign brought together four of the most influential football figures of the modern era, quickly going viral and generating massive engagement across social media. As is often the case with high-profile advertisements, fans have been eager to জানতে how much each player was paid. While no official figures have been released, AI-based analysis offers a reasonable market estimate.

Three Different Salary Tiers

According to these projections, the players fall into three distinct earning brackets.

At the top are Cristiano Ronaldo and Lionel Messi, widely regarded as two of the greatest players in football history. Their legendary rivalry over the years adds to their commercial value, and both are estimated to have earned between €1 million and €3 million each for the campaign.

In the second tier is Kylian Mbappé, currently considered one of the best players in the world. The French star is believed to have received between €500,000 and €2 million.

Meanwhile, Vinícius Júnior, one of the most media-visible footballers today, is estimated to have earned between €500,000 and €1.5 million.

Total Cost of the Campaign

When combining these estimated figures, the total cost of the campaign is believed to fall between €5 million and €7 million. This valuation takes into account global image rights, usage across video, photography, social media, and public relations, as well as potential product tie-ins such as collectible sets, player-inspired figures, or replicas related to the World Cup.

It is important to note that these numbers are not official. The AI-generated estimates are based on comparisons with similar global campaigns and typical endorsement costs at this level.

Regardless of the exact figures, the real success lies in LEGO managing to unite Ronaldo, Messi, Mbappé, and Vinícius in a single campaign—creating huge symbolic value and building excitement ahead of the next World Cup.