Surprise on Real Madrid’s Official Website: Announcement Regarding Haaland

Real Madrid is known for its discretion and caution, thanks to the excellent management of Florentino Pérez, who is on his way to becoming the second-best president in the history of the Merengue club.

The club’s management has been nearly perfect in recent years, with achievements far outweighing mistakes, allowing Real Madrid to compete at the highest level despite not having the resources of state-backed clubs.

Constantly surrounded by transfer rumors, the club, led by Florentino Pérez, has prioritized signing a top striker for the upcoming summer. Since then, speculations about potential targets for Real Madrid have not stopped.

Erling Braut Haaland is one of the names frequently mentioned. The Manchester City’s No. 9 was considered by Real Madrid a year before Karim Benzema’s departure, but incompatibility with the French striker, who had just delivered a Ballon d’Or-level season, led City to secure his services.

Recent observations have brought attention to an old ‘trick’ that sparks rumors and speculations about Haaland’s future. Not only is it insufficient for Haaland’s agent to leave the door open for a move from the Etihad Stadium to Real Madrid, but the test also involves the official online store. A visit to Real Madrid’s website reveals that in the jersey customization section, Haaland’s name is disabled.

This isn’t the first time that a galactic player’s name has been unavailable for customization on the official club store. During last summer, amid one of the most viral ‘Mbappé sagas,’ the club disabled the option to put Kylian Mbappé’s surname on the 23/24 season jerseys.

The official explanation provided by the website is rooted in the club’s “personalization policy,” claiming that both Kylian Mbappé and Erling Haaland’s last names are blocked. Some see this measure as a way to avoid controversies, while others interpret it as an indication that Real Madrid’s board is working on signing one of these two forwards and, due to agreements with Adidas, wants to prevent anyone from having a white jersey with the name of either player prematurely.


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